Having launched in December 2013, Grofers is now the 5th largest organized grocery retailer in India with operations in 16 cities. Grofers became the largest e-grocer in the country with an annualized GMV run-rate of $700mn on the back of its flagship event Grand Orange Bag Days in August 2019. The online grocer also runs the largest grocery membership program in the country called Smart Bachat Club and has over 1.2 million transacting users a month. Grofers is now foraying into the offline retail space through a partnership with neighborhood Kirana stores which would allow the e-grocer to further disrupt the category and open a new source of growth with an omnichannel strategy.
Marquee investors in the organization are SoftBank Vision Fund, Tiger Global, and Sequoia Capital.